Abstract: Taking the online expansion of archives services as an opportunity, this paper discusses the reasons for the existence of potential users of archives on social media platform and the necessity of mining potential users. From the macro and micro levels, it is concluded that for the reform and transformation and upgrading of archives services, mining potential archives users of social media platform is not only conducive to adjusting the supply side and demand side of current archives services, but also an important measure to improve the social and economic benefits of archives work. In a word, the potential users of archives on social media platform are the important resources to realize the goal of innovation and development of archives service, digitalization and modernization of archives work in China.

Key words: Social media, potential users ;archive service;innovation